Resistance: A Network Marketers Worst Enemy

It strikes when you are about to call a new lead; it kicks into high gear when you are on the verge talking to someone who you know would be perfect for the business.

It holds us back from achieving our goals in a gripping way and we often end up going in circles for weeks… months… even years. And sadly for some, their entire lives.

It pulls us right back to the hole we were fighting to get out of.

It… is Resistance.

Resistance preys on those who are set out to accomplish their desires and aspirations; it pays no attention to those who wish to lead a mediocre life.

From marketing your business, making phone calls, return calls, hosting meetings, listening to conference calls, watching live broadcast, a Home Based Business Owner is one who Resistance targets the most.

We set out to earn above average wages. We set out to create a long-term residual income stream that someday, we hope we can walk away from the business and have that income continue to come in year after year.

For some, Resistance has lost the battle and they go on to attract the success they desire with their Network Marketing businesses, while others are in constant struggle. Although for some, the word struggle is the light way of putting it. Many have been fighting tooth and nail for months – even years to beat Resistance. Often, they find that the harder they try to break free from its grasp, the faster they slip back into the place they know far too well.

And today, we’re going to dig into the mind of a struggling Network Marketer that is losing the battle with Resistance – which is keeping you right where you are right now.

What is it that you desire the most? Does reaching that point scare you in any way? Fear is simply a way of showing you that you are moving in the right direction. As Steven Pressfield puts it in the book, “The War of Art”, “Rule of thumb: The more important a call or action is to our soul’s evolution, the more Resistance we will feel toward pursuing it.” He then goes on to say, “The counterfeit innovator is wildly self-confident. The real one is scared to death.”

While most avoid the things they fear most, it’s those who battle their way through Resistance and fear successfully are those who obtain whatever it is that they want out of life. The new Network Marketer will dive into learning about this business with enthusiasm and force.

Resistance is on the sidelines unable to make its move until self-doubt or fear arises. As the new Network Marketer begins to dive into the business and spends some time learning the products and marketing plan, he soon develops his plan. It’s at the very moment after he has some ideas and has the mere thought of beginning a new project that Resistance jumps into take control.

For those who have battled with Resistance, they know it too well. Some battles they have lost; others they have won. But for the new Network Marketer, Resistance will win and it’s up to the new Marketer to learn, adapt, or fight back. Sadly, Resistance wins more often then not – especially on new prey and the new Marketer goes back into his shell and fear sets in.

Quote from “The War of Art”… “The armature believes he must first overcome his fear; then he can do his work. The professional knows that fear can never be overcome. He knows there is no such thing as a fearless Warrior or a dread-free artist.”

The new Network Marketer then reads more, digs more, knowing enough to “make it” in Network Marketing, but scared to death to take action. His new endeavor is filled with procrastination and delays. His mind, which was once filled with excitement and ideas, now swims in a motionless sea of fear and constant self-sabotage.

When Resistance has you in its grip – the more you struggle to get out, the harder it pulls. Resistance uses your own power and force to keep you right where you are.

The more you want to change and try to change, the more Resistance you will attract. For some, this seems to be a catch-22, while for others, they see an opportunity: An opportunity to be free from the constant struggle and inner battle we all face on the road to success.

So young Marketer, you want to be a successful Network Marketer. Good. Figuring out how to do it is easy to discover in our vast digital world. But knowing how to battle the untold forces of Resistance is what will allow you to apply, use, and take action on what you have learned.

Learn to conquer Resistance, be lead by fear, get out your own way, and finally… the most important thing that you could do is to turn pro.

As far as I am concerned, for years I struggled to get projects off of the ground, websites up and running, books written, businesses launched, marketing campaigns executed, and fought the invisible force, Resistance. Turning pro is a simply a developed mindset that you eventually learn to prolong for extended periods – ideally throughout your entire career.

For example, a Pro Network Marketer is someone who has a new marketing idea at 2 AM – right before they are about to turn off their computer for the night; he/she then sits back down, and begins to make the idea a reality. Then, battling through Resistance and fear, he or she completes the project or idea… and moves onto the next one if need be.

Three years ago I read a book titled, “The War of Art” by Steven Pressfield. At the time, I had very little Resistance, as I had very little idea as to the direction that I wanted to go. I recall finding the book at the bookstore, and for whatever reason being drawn to it. I purchased the book and read it. I can remember having thoughts asking myself why I bought the book, as I didn’t get much out of it.

As time went on and the direction I had wished to pursue became more clear, Resistance and fear set in. I battled and lost over and over again. It wasn’t until I was organizing my massive library of books that I had purchased trying to find the answer as to why I was stuck, when I found my copy of “The War of Art”.

I thumbed through the pages, trying to remember what it was about. I soon began to find that several sentences were underlined throughout the book. I opened to page 16, which had been a page that I had folded over and circled several times. It read, “Master that fear and we conquer Resistance.” I then saw I underlined, “The danger is greatest when the finish line is in sight.” Then, “So if you’re paralyzed with fear, it’s a good sign. It shows you what you have to do.”

Three years ago, I underlined those sentences – why? I don’t know. They gave me no purpose then.

But now, they were exactly what I needed to conquer Resistance.

Re-reading this book has done more than I could put into words for me. As a Network Marketer, you always need to be working on “Winning the Inner Creative Battle”.

Keep moving forward inwardly and you will undoubtedly create momentum for you and your business in the outside world.

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